What does it mean to be cool? It’s a means of standing out, as well as a way of fitting in. In studying the brain, economists have found that when we consume products from status brands, it actually gives us a way to create social networks, friendships, alliances. Economics correspondent Paul Solman reports.
Here are some questions for your students to ponder as they watch the 8 minute video:
- What part of our brain is activated when looking at advertising of status brands?
- How do various car companies market themselves to consumers?
- How has the idea of coolness changed since the 1950s?
- How did Apple market themselves in 1984 to their major competitor, IBM?
- Do you agree/disagree with the two people who felt that owning a brand doesn’t say anything about them?
- What brands are considered cool for teenagers?