Great interactive (from Goldman Sachs) with graphs and charts providing insights into millenials. Since your students likely fit squarely into that group they may be curious about how they compare. Thinking about how to use such a data rich resource (there are over 20 charts and infographics buried in it). One idea: Use a polling service (I have had success with Poll Everywhere) and ask your students a question and see how their responses differ from the survey group and then use that as a jumping off point for a discussion.

Here are a few questions (and the corresponding data tables and charts) that I would lump into the category of purchase decisions and consumer attitudes and behaviors:

  • How important is it for you to own a car (click to enlarge pics)?

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  • Have you purchased something on-line over the past 12 months (UK)?

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  • What factors make you loyal to a brand?

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  • How do you communicate with others about a service, product or brand?

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