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I saw this US News and World Report article titled “7 Tricks Advertisers Use to Make You Spend Money” and immediately thought it would be fun to pair with a series of advertisements. The assignment is simple:

  • Students review the advertisements (see below) and indicate which of the 7 tricks the advertiser uses (several of the ads may use multiple tricks):
    • Appealing to greed or other vices
    • Exciting our emotions
    • Suggesting that everyone else is doing it
    • Using attractive people in advertising
    • Employing repetition
    • Glossing over cost
    • Making you laugh
  • Students indicate which of the 7 tricks they believe are most effective for them and their peers and discuss the reasons why.

Here are some commercials to get you started:

Additional resources: